MUSC Hollings Cancer Center Lowvelo

This unique cycling event covers 100 miles, and while participants are focused on the finish line, the real goal is to fund lifesaving cancer research.

YEARS WORKING WITH CLIENT: 1 (EVENT'S INAUGURAL YEAR)

Services Provided:

Feather banners
Banners
Vehicle decals
Mesh fence banners
Yard signs
A-frame signs
Coroplast signs
Directional signs

Posters
Stage banners
Step & repeat banner backdrop
Printed pop-up tents
Truss signage
Directional signs
And more!

Over

2,000

printed signs and banners

Estimated Impressions:

More than 600 riders and 300 volunteers (bringing in almost $700,000)

Production Time:

Less than 30 days

Challenge

Because the cycling event covered 100 miles, with one starting point and two different finish lines, we needed to produce duplicate signage to accommodate the two venues – one at Riverfront Park in North Charleston and one at Shipyard Park in Mount Pleasant.

The project also required collaboration with a sporting event company from Georgia and a design firm in Ohio, along with the LOWVELO organization here in Charleston. This can get tricky from a logistical standpoint, but we utilized team management software to effectively communicate leading up to the event. The availability of truss systems also presented a challenge, leaving us unsure of how the final design would look with our sign panel wrap. But the photos will prove that it came out looking great – and much better than the bare aluminum truss appearance!

Solution

As a local printer, we were able to take edits even as the event approached. Plus, because the printing was done right here in town, savings resulted from not having to ship multiple pallets. Red Falcon Ink was also able to arrange for pick-up and delivery, streamlining the process for event organizers.

Our extensive experience with large-scale events right here in the Lowcountry makes us a great print partner for your next event!